Why Recent Privacy Initiatives Do More Harm Than Good for Marketers and Consumers
It’s likely that only a small portion of users will have a more private internet experience
Consumers want to pledge loyalty to a brand that respects their boundaries.
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Privacy has escalated to be a top priority. Marketers and publishers—along with consumers, legislators, CEOs and presidential candidates—are being confronted with how to approach privacy. The largest tech companies have put their stakes in the ground.
