Google’s Planned Chrome Updates Will Enhance Privacy But Cause Complications for Ad Tech
Features will include the ability to specifically delete third-party cookies
Chrome users will be able to delete cookies used for online ad targeting (typically third-party cookies) from their web browser without having to sacrifice the utility of first-party data stored there.
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Google is to build a set of tools geared towards enhancing user privacy on its market-leading web browser Chrome with a planned series of updates it claims are built around respecting a users’ right to privacy set to be announced later this week, according to reports.
