Why the Most Important Word in 2017 Will Be 'Experience'

Brands need to find the space for differentiation

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The new year always brings promise and hope with a big dash of anxiety, and my anticipation for a sneak peek at the "new" in Las Vegas for CES is usually a mix of those three feelings. It's not about a single big launch anymore, but an array of ideas around a theme of making things more convenient for the consumer.