What Marketers Need to Know About Internet of Things Data Security in 2017

If nothing else, 2016 taught the world that data security has become incredibly critical. In the fourth quarter alone, Yahoo saw more than 1 billion accounts breached, the DNC's emails were infamously hacked and ultimately doomed Hillary Clinton's run for the White House, and Twitter, PayPal, Spotify, The New York Times and other publishers experienced lengthy outages. What's more, 2017's promised proliferation of Internet of Things technology—everything from smart crockpots to connected cars to personal robots—will make consumer information as equally imperiled as it is rich.