Why Media Buyers Are Mixed on Publishers Selling Ads Based on Emotion

The New York Times, The Daily Beast and USA Today are dabbling in the practice

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As marketers increasingly look for new ways to reach their target audience beyond age and gender demographics, publishers such as The New York Times are rolling out a surprise new offering: advertising based on emotions.

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This story first appeared in the May 20, 2019, issue of Adweek magazine. Click here to subscribe.