Why Media Buyers Are Mixed on Publishers Selling Ads Based on Emotion

The New York Times, The Daily Beast and USA Today are dabbling in the practice

As marketers increasingly look for new ways to reach their target audience beyond age and gender demographics, publishers such as The New York Times are rolling out a surprise new offering: advertising based on emotions.

Click for more from this issue

This story first appeared in the May 20, 2019, issue of Adweek magazine. Click here to subscribe.