Adweek Champions Perspective How Yuengling Beer Has Endured for a Whopping 190 Years A tiny Pennsylvania brewery survived almost two centuries to become America’s favorite craft brew. Leadership & Talent Google’s Director of Agency Platforms Likes to Zig and Zag Marta Martinez has had a less-than-linear path. Experiential Measuring Success for Experiential Marketing Isn’t Easy. How Agencies Are Tracking ROI 4 ways marketers are tracking pop-up and activations. Data & Privacy What Google’s War on Fingerprinting Means for Marketers Tracking changes fall short of initial fears but pose questions on a widely used practice. Awards & Recognition Saluting 18 Execs and Creatives Making Meaningful Contributions Toward Diversity and Inclusivity Adweek partnered with Adcolor for the inaugural Adweek Champions. Data Points Infographic: What People Want From Direct-to-Consumer Brands And the most effective DTC advertising that compelled them to make a purchase. Voice What Marketers Can Learn From Consumers’ Social Media and TV Habits Social media and TV habits often go hand in hand. Publishers & Platforms Why Media Buyers Are Mixed on Publishers Selling Ads Based on Emotion The New York Times, The Daily Beast and USA Today are dabbling in the practice.