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How Yuengling Beer Has Endured for a Whopping 190 Years

Perspective

A tiny Pennsylvania brewery survived almost two centuries to become America’s favorite craft brew.

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Google’s Director of Agency Platforms Likes to Zig and Zag

Leadership & Talent

Marta Martinez has had a less-than-linear path.

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What Google’s War on Fingerprinting Means for Marketers

The Future of Identity

Tracking changes fall short of initial fears but pose questions on a widely used practice.

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Saluting 18 Execs and Creatives Making Meaningful Contributions Toward Diversity and Inclusivity

Agencies

Adweek partnered with Adcolor for the inaugural Adweek Champions.

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Infographic: What People Want From Direct-to-Consumer Brands

Data Points

And the most effective DTC advertising that compelled them to make a purchase.

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What Marketers Can Learn From Consumers’ Social Media and TV Habits

Voice

Social media and TV habits often go hand in hand.

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Why Media Buyers Are Mixed on Publishers Selling Ads Based on Emotion

Publishing

The New York Times, The Daily Beast and USA Today are dabbling in the practice.