How Yuengling Beer Has Endured for a Whopping 190 Years
A tiny Pennsylvania brewery survived almost two centuries to become America’s favorite craft brew.
Google’s Director of Agency Platforms Likes to Zig and Zag
Marta Martinez has had a less-than-linear path.
Measuring Success for Experiential Marketing Isn’t Easy. How Agencies Are Tracking ROI
4 ways marketers are tracking pop-up and activations.
What Google’s War on Fingerprinting Means for Marketers
Tracking changes fall short of initial fears but pose questions on a widely used practice.
Saluting 18 Execs and Creatives Making Meaningful Contributions Toward Diversity and Inclusivity
Adweek partnered with Adcolor for the inaugural Adweek Champions.
Infographic: What People Want From Direct-to-Consumer Brands
And the most effective DTC advertising that compelled them to make a purchase.
What Marketers Can Learn From Consumers’ Social Media and TV Habits
Social media and TV habits often go hand in hand.
Why Media Buyers Are Mixed on Publishers Selling Ads Based on Emotion
The New York Times, The Daily Beast and USA Today are dabbling in the practice.