Why It’s Time to Update Your Instagram Hashtag Strategy

Opinion: Marketers need to adjust their tactics for the new algorithm

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Trying to stand out on an application with more than 800 million monthly users is no easy task.

While the Instagram shadowban may have scared you away from using hashtags on the Facebook-owned photo- and video-sharing network last year, they’re still an effective way to get more Instagram followers and increase your engagement.

From following hashtags to adding them to your Instagram Stories, hashtags are an important tool to help you grow your brand this year.

Instagram’s algorithm favors posts with high engagement, meaning that the more likes and comments your post receives, the more people will see your post.



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