Matt Smith

Why It’s Time to Update Your Instagram Hashtag Strategy

Opinion: Marketers need to adjust their tactics for the new algorithm.

5 Ways to Keep Up With Instagram’s Ever-Changing Algorithm

Opinion: Modify your strategy based on seven key factors.

How to Find the Most Impactful Micro-Influencer

Opinion: Marketers who let follower counts cloud their judgment may miss opportunities.

Why You Shouldn’t Buy Instagram Followers From Vending Machines

Opinion: Some companies have gone so far as to set up vending machines in Russia, where users can buy fake likes and followers on the spot.