How Instagram Analytics Can Help Boost ROI in 2019

Understanding the algorithm is key

Adding Instagram into your strategy can be hugely beneficial for your brand. Photo Illustration: Amber McAden, Source: iStock

Your Instagram analytics are a gold mine of valuable insights about your audience, your content performance and the effectiveness of your business’ marketing strategy. But many brands don’t maximize on all this information or use it strategically when it comes to growing their business online.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@mattfromlater Matt Smith is the founder of Later.