Why CCPA Won’t Be as Big of a Deal as GDPR

SpotX CEO and founder Mike Shehan predicts that consumers might not care

Headshot of SpotX founder and CEO Mike Shehan
Adweek chatted with SpotX founder and CEO Mike Shehan about CES 2020. SpotX

LAS VEGAS—Sitting above the Las Vegas strip at the Aria, Adweek caught up with Mike Shehan, the CEO and founder of SpotX, an online video ad platform. With CCPA officially in effect (as of Jan. 1), Shehan chatted about how it might not have the same bombastic effect as GDPR did when the European regulation was implemented in May 2018, and what he expects to see come out of CES 2020.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.