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LAS VEGAS—Sitting above the Las Vegas strip at the Aria, Adweek caught up with Mike Shehan, the CEO and founder of SpotX, an online video ad platform. With CCPA officially in effect (as of Jan. 1), Shehan chatted about how it might not have the same bombastic effect as GDPR did when the European regulation was implemented in May 2018, and what he expects to see come out of CES 2020.
This conversation has been edited and condensed for clarity.