How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
LAS VEGAS—Sitting above the Las Vegas strip at the Aria, Adweek caught up with Mike Shehan, the CEO and founder of SpotX, an online video ad platform. With CCPA officially in effect (as of Jan. 1), Shehan chatted about how it might not have the same bombastic effect as GDPR did when the European regulation was implemented in May 2018, and what he expects to see come out of CES 2020.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in