Who Influences the Influencers?

Luxury hand sanitizer Touchland company unexpectedly saw its products find favor with celebs like Kris Jenner and Naomi Campbell


You may think we’ve reached peak-influencer at the moment. There’s a case to be made for that argument and also for the opposing view.

Either way, as social media channels have matured and proliferated, just about anyone can—and is, it seems—be considered an influencer. And that’s a good thing for brands.

Influencers come in all types and sizes. There are micro-influencers who have up to 100,000 followers. At the lower end of the spectrum, there are nano-influencers who have 1,000-10,000 followers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in