Amanda Natividad is VP of Marketing at SparkToro, the audience research startup. She previously led marketing for SEO and content creation agency Growth Machine. Earlier in her career, she led marketing for Liftopia, led B2B content marketing for Fitbit, and managed content and communications for NatureBox. In past lives, she was a Le Cordon Bleu-trained chef and journalist.
Community-Led Growth Is the New Product-Led Growth Strategy
Marketing is like fashion: What's old becomes new again.
Beyond Influencers: How to Maximize Your Reach and Brand Loyalty
Tapping into user-generated content on social media can help a brand connect with its customers and build a community.
Who Influences the Influencers?
Touchland gifted its hand sanitizer to influencers and never paid anyone for reviews. Afterward, it had over 2,000 collaboration requests in a single year.