Amanda Natividad is Head of Content at ShipBob, a tech-enabled third-party logistics company that empowers ecommerce businesses. She previously led marketing for SEO and content creation agency Growth Machine. Earlier in her career, she led B2B content marketing for Fitbit, and content and communications for NatureBox.
Beyond Influencers: How to Maximize Your Reach and Brand Loyalty
Tapping into user-generated content on social media can help a brand connect with its customers and build a community.
Who Influences the Influencers?
Touchland gifted its hand sanitizer to influencers and never paid anyone for reviews. Afterward, it had over 2,000 collaboration requests in a single year.