Ecommerce

What’s Next for Shopify, the Other Giant of US Ecommerce

It has built a reputation as something of the anti-Amazon

CEO Tobi Lutke said Shopify is 'trying to arm the rebels' of ecommerce. But its biggest challenges yet may lie ahead.Kacy Burdette
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By Lisa Lacy

December 11, 2020

It’s been a big year for online commerce and, by extension, ecommerce platform Shopify.

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Lisa Lacy

Lisa Lacy is Adweek's commerce editor.

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