Ecommerce

What’s Next for Shopify, the Other Giant of US Ecommerce

It has built a reputation as something of the anti-Amazon

CEO Tobi Lutke said Shopify is 'trying to arm the rebels' of ecommerce. But its biggest challenges yet may lie ahead. Kacy Burdette

By Lisa Lacy

December 11, 2020

It’s been a big year for online commerce and, by extension, ecommerce platform Shopify.

Lisa Lacy
@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
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