Ecommerce What’s Next for Shopify, the Other Giant of US Ecommerce It has built a reputation as something of the anti-Amazon CEO Tobi Lutke said Shopify is 'trying to arm the rebels' of ecommerce. But its biggest challenges yet may lie ahead. Kacy Burdette By Lisa Lacy December 11, 2020 It’s been a big year for online commerce and, by extension, ecommerce platform Shopify. Lisa Lacy @lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor. Recommended articles