What’s Next for Shopify, the Other Giant of US Ecommerce

It has built a reputation as something of the anti-Amazon


It’s been a big year for online commerce and, by extension, ecommerce platform Shopify.

On Dec. 1, Shopify said brands using its platform sold $5.1 billion from Black Friday to Cyber Monday, marking a 76% increase over 2019. This followed its Q2 and Q3 earnings, which were up 97% and 96%, respectively.

Since it was founded in 2006, Shopify has made a name for itself as an off-the-shelf solution for more than a million brands selling goods online, including direct-to-consumer (DTC) darlings such as Allbirds, Brooklinen and Rothy’s.

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