What Marketers Can Learn About Chatbots From Pros That Have Seen Early Success

There’s still a lot to figure out in terms of performance

Understanding what works where bots are concerned is still a work in progress. Sources: Getty Images. Carlos Monteiro

Since Facebook and Kik debuted their chatbot channels last year, thousands of bots have been built by brands, media companies and developers on the platforms, with more expected in 2017. (Just last week, Facebook unveiled its Messenger 2.0, with brands like Subway, Aeromexico and Food Network coming onboard.)

This story first appeared in the April 24, 2017, issue of Adweek magazine. Click here to subscribe.
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.