The Power List AdTech & MarTech Oracle Just Expanded Its Marketing Cloud With Chatbots and New AI, Accenting a Recent Flurry of Moves It's coming on the heels of measurement and TV deals. Brand Marketing Nerf’s Billion-Dollar Toy Empire Surprisingly Started With a Foam-Rubber Rock Here's a look at Nerf's dynasty of polyurethane, from balls to blasters. Marketing Innovation Downward Dog Is a New Breed of Talking-Animal Show, and a Marketing Challenge for ABC ABC's game plan for marketing pet Downward Dog. The series is unconventional, but that could work in its favor. Leadership & Talent Twitter’s New COO Talks User Growth, the NFL and the Company’s NewFronts Debut Here's how the military and Wall Street helped prepare Anthony Noto for a job in tech. Industry Bulletin How Agencies Are Channeling Their Pre-election Passions Into Trump-Era Political Activism Potus is inspiring a wave of protest work from agencies across the country. AdTech & MarTech What Marketers Can Learn About Chatbots From Pros That Have Seen Early Success We got tips for creating, executing and measuring chatbots straight from the pros. Data & Insights Infographic: What Consumers Really Think About VR Breaking down why consumers are—and aren't—ready to dive into VR. Voice 7 Questions Marketers Should Consider When Weighing the Quality of Their Data Sets of numbers can be opaque and poorly understood if they lack integrity, and it can become obsolete quickly. The Power List Adweek’s 2017 Power List: Our Top 100 Leaders in Media, Marketing and Tech The list takes into account criteria such as company value, revenue and growth, market performance, consumer reach, standing among rivals, industry accolades and media buzz. Industry Bulletin How ‘America’s Most Dangerous Agency’ Went From Launch to the Super Bowl in Just Over a Year Two Deutsch veterans launched the combination creative agency, consultancy and venture capital firm last January.