General

Viacom Acquired Influencer Marketing Shop Whosay

The media giant is seeking to expand its efforts beyond ‘tentpole’ events

Whosay

By David Cohen

January 8, 2018

Media giant Viacom is dipping its toes in the influencer marketing waters, announcing an agreement Monday to acquire Whosay.

David Cohen
@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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