From Casper to Airbnb, Here Are the Brand Finalists for 2017’s Shorty Awards

The 9th annual awards show features social media standouts

Starbucks, The Humane Society of the United States, Casper
Headshot of Sami Main

Between memes, hot takes and demands to delete your account, social media is a key way for brands and individuals to make themselves heard. The trick is doing it effectively, and that’s where the Shorty Awards come in.

For the ninth year in a row, the Shorty Awards will honor both influencers and brands in multiple categories for their work on social media. (You can see last year’s finalists by clicking here.) In addition to recognizing that work, the team at the Shorty Awards also spots industry-wide trends.

“This year we have received more entries from brands, organizations and agencies than ever before,” said Gregory Galant, the co-founder of the Shorty Awards and CEO of Muck Rack. “Instagram is still the reining platform for brand campaigns, followed closely by Twitter and Facebook.”

Although video is the most popular medium for content and media, the Shorty Awards’ team of researchers also discovered that audiences don’t have a preference for or against video length; short, medium and longer-form videos all tested equal with viewers.

The Shorty Award winners will be announced on April 23 in a livestreamed ceremony in New York.

Below is the complete list of finalists, divided by category. To see all entries for brands and organizations, including these finalists, click here.

Best Art Direction

#GoodLife Rewards
Ballers Season 2
Chambord Social Media Campaign
The Expanse: Enter the Future
The Magicians: Welcome to Brakebills
The Periodic Table: Something to Sing About

Best Brand Identity

American Crime Story: The People v. O.J. Simpson
Donald Eres Un Pendejo
Maddie — Wear What Moves You
Unsick Day

Best Brand Redesign

The 2016 Zendesk Rebrand
The Knickerbocker Hotel: A Brand Redesign

Best Consumer Brand

Cricket Wireless
Fender Flea Jazz Bass
Transformers: Combiner Wars

Best Contest or Promotion

Adobe Photoshop “There’s Magic Inside”
Ally Lucky Penny
Mr. Robot Season 2 Digital Easter Eggs
Panini Super Bowl Kid Reporter
PepsiCo and 21st Century Fox Present the Search for Hidden Figures
The Daily Show: Third Month Mania

Best Cultural Institution

The Met 360° Project
The Stinkiest Thing You Ever Watched

Best Customer Service

@Casper Tackles Tiredness
#BroughtBackTheBBQ Surprise & Delight
ADT Ghost Monitoring
Excellent Customer Service Is Amazing Marketing
Marriott Rewards Facebook Messenger Bot

Best Data Visualization

CSIS Interactive Maps Receive 4.5 Million Views in 2016
Exceed — Beyond Limits
NBC News: United States of Trump
No More Broken Beer Promises Map
Olympics News Lab at Google
Year with Uber

Best Graphics

#GoldLife Rewards
Adobe Photoshop “There’s Magic Inside”
Handcrafting Starbucks for Holiday
Shoes So Fresh
Spalding 125th Anniversary of Basketball
The Rocky Horror Picture Show — #TransformationTuesdays Social Campaign

Best Images

Atlanta Day/Night
Chambord Social Media Campaign
Iconic Blu Social Media Content
Meet the Spokespoon
The Shallows Social Media Content

Best in Africa

Untamed Adventures with Fairmont in Kenya

Best In Asia

Celebrating Asian TV
Year with Uber

Best in Auto

Audi — The Comeback
Honda “Serial One”
PewDiePie — My New Car II
Porsche “Sixteen” Social Activation
Volkswagen Launches #VWadventure

Best in Beauty

#hustleandglow with tarte’s athleisure skincare collection
Beauty Trippin’
Sasha Anne
Short Cuts
Starting a Women’s Empowerment Movement with EcoTools #MyTrueBeauty

Best in Book and Catalogue Apps

The Snow Fox

Best in Business to Business

Building Future Ready Enterprises
HP Elite x2
Nielsen Around The World
This Is a Generic Presidential Campaign Ad
Transitions Optical: Adapting to Younger Eyes
Two Days of Exploration and Discovery at LocationWorld 2016

Best in Dating Apps

Best Dating App — Bumble
Navigating Tinder Like a Captain

Best in Education

#RamGrad: Colorado State University Graduation Campaign
AIU Stories
Georgetown Stories
Major Keys
SNHU Staff Hear How They’ve Impacted the SNHU Community
The Snow Fox

Best in Entertainment

Call of Duty: Infinite Warfare — Snapchat Zombies Karaoke
Deadpool’s Global Domination
John Wick 2
RINGS — TV Store Prank

Best in Entertainment Apps

Bad Girls Club Keyboard
CBS Daytime Daymoji App
Red Bull TV
We the Voters: 20 Films for the People

Best in Europe

#InstazoomZ5 — The first zoom on Instagram by Sony Xperia
Beats by Dre “BE #READY”
eBay Star Wars AT-AT Project
GoPro Europe — Local Places, Local Faces, Local Stories
NFL Deutschland

Best in Family and Parenting

Brita — Splash Studio
Mott’s Teachable Tastes
National Poison Prevention Week: Up & Away Call-to-Action
The Adventures of Little Brush Big Brush
The Snow Fox
What’s Up Moms

Best in Fashion

@samimain Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.