Nielsen Social Content Ratings, Week of Nov. 20: Rivalry Week

Auburn’s upset victory over previously unbeaten Alabama totaled 8.275 million interactions across Facebook and Twitter

Auburn University's Jordan-Hare Stadium was a bit busier this past Saturday
toddmedia/iStock

The Iron Bowl rivalry college football game between visiting University of Alabama and host Auburn University ran away with the Nielsen Social Content Ratings for the week of Nov. 20.

Auburn’s upset victory over previously unbeaten Alabama, which aired on CBS, totaled 8.275 million interactions across Facebook and Twitter.

The Los Angeles Chargers’ Thanksgiving Day National Football League beatdown over the host Dallas Cowboys, also on CBS, placed second with 3.335 million total interactions across the two social networks, barely edging the 3.333 million spurred by Fox’s big college football rivalry game, in which Ohio State University beat host University of Michigan.

On the television series and specials side, Facebook and Twitter users jumped aboard the Soul Train.

BET’s presentation of the 2017 Soul Train Awards topped the charts with 1.173 million interactions across the two social networks, followed by USA Network’s WWE Monday Night Raw (874,000) and The Voice on NBC (548,000).