Using Facebook Comments Wisely Is Steering Money Into Betabrand’s Pockets

Customers wanted pockets on their Dress Pant Yoga Pants, and the retailer delivered

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It seems that every time Facebook makes a change to its News Feed algorithm that affects pages, its advice to page administrators is to find ways to organically engage with people. Online apparel retailer Betabrand is doing just that, but can it keep up?

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