Publishing News

A Facebook Bug Is Affecting the Reach of Video Posts From Pages

Audience targeting is being added automatically

fb-bug-video-posts-content-2019 — Facebook is reportedly working on a fix.Getty Images

Facebook page administrators have spent Tuesday dealing with a bug that is automatically adding audience targeting to their video posts, greatly diminishing their reach.

Several page admins alerted social media consultant Matt Navarra about the bug, and he shared the news via tweet.

ATTN: Social media managers

Facebook Page admins are telling me lots of video posts published on their pages today seem to have audience targeting auto-added in error and is causing super-low reach.

Seems to be a bug impacting a number of FB Pages.