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According to Invesp, total social ad revenue is expected to reach $15 billion this year, and more than one-half of that total involves mobile social media advertising, with geotargeting fueling its growth.
Facebook understands the revenue opportunity of its platform and gives marketers a wealth of insights into their current and potential customers.
Roy Morejon, president and co-founder of Enventys Partners, a vertically integrated product-development, crowdfunding and digital marketing agency, suggests using these insights and Facebook ads to build audiences that look exactly like your current customers.