Unleash the Power of Geotargeting for Your Facebook Ads

Opinion: Increase the ROI of your social campaigns by thinking local

Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.

From sponsored content on Facebook and Instagram to curated Stories on Snapchat, social media advertising is growing and infiltrating almost every virtual corner of smart devices.

According to Invesp, total social ad revenue is expected to reach $15 billion this year, and more than one-half of that total involves mobile social media advertising, with geotargeting fueling its growth.

Facebook understands the revenue opportunity of its platform and gives marketers a wealth of insights into their current and potential customers.

Roy Morejon, president and co-founder of Enventys Partners, a vertically integrated product-development, crowdfunding and digital marketing agency, suggests using these insights and Facebook ads to build audiences that look exactly like your current customers.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in