How Influencers and Brands Can Steer Clear of the FTC

Opinion: While it may seem like one disclosure versus another doesn’t make a difference, in the eyes of the FTC, that’s just not true

As influencer marketing has seen immense growth in the past couple of years, the Federal Trade Commission has stepped in to define guidelines for how influencers and brands should disclose their partnerships.

The first move came in August 2016, when the FTC specified how sponsored posts should be disclosed—using shortcut hashtags like #spon and #sp didn’t make the cut.

This past April, the FTC sent out more than 90 letters to influencers and marketers reminding them to clearly disclose their relationships with brands on social media.

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