Mary C. Long

Mary C. Long is Chief Ghost at Digital Media Ghost. She writes about everything online and is published widely, with a focus on privacy concerns, specifically social sabotage.


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Experiential Marketing and Social Media: A Killer Combo That Brands Aren’t Doing Right

Digital

Consumers want to interact and get to know the face behind the mask.

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Your Company’s Tone on Social Media Matters More Than You Think

Digital

Consumer perception further impacts trust.

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Smart Brands Integrate, Spot Trends and Tell Stories on Social

Digital

It takes more than a crack development team and a robust product to be revolutionary.

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Pairing Declared Data With Social Sentiment for Marketing Mastery

Digital

Consumers opt to provide the insights or information requested.

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3 Ways to Make Your Marketing More Customer-Focused

Digital

Opinion: Here’s what “customer orientation” really means.

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How Social Media Can Help Your Startup Grow

Digital

Opinion: To increase your audience, go where the people are.

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4 Ways to Use Social to Enhance Your Integrated Marketing Campaign

Digital

Many platforms tell one compelling story.

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How Social Media Actually Boosts Efficiency in an Office Environment

Digital

Employees who take quick breaks can decrease stress and increase morale.

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Have We Underestimated the Power of the Hashtag?

Digital

They have sometimes been considered dorky or, worse, spammy.

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Why Your Multichannel Approach Isn’t Working (And How to Fix It)

Digital

Opinion: The people handling each segment belong to separate entities.

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How to Avoid ‘Fake News’ Claims in Your Social Marketing

Digital

Brands must ensure that their networks are as trustworthy as their products.

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Is Social Media Making Us Elitist?

Digital

Use brand platforms to encourage people to find contentment and happiness.

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5 Ways to Reach Educators on Social Media

Digital

Opinion: Are you targeting teachers, administrators, parents or even students?

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Unleash the Power of Geotargeting for Your Facebook Ads

Digital

Opinion: Increase the ROI of your social campaigns by thinking local.

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How Brands Can Stand Out on Instagram

Digital

Opinion: Want to get noticed? Go where all the cool kids are.