Mary C. Long

Mary C. Long is Chief Ghost at Digital Media Ghost. She writes about everything online and is published widely, with a focus on privacy concerns, specifically social sabotage.

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Experiential Marketing and Social Media: A Killer Combo That Brands Aren’t Doing Right

Performance Marketing

Consumers want to interact and get to know the face behind the mask.

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Your Company’s Tone on Social Media Matters More Than You Think

Performance Marketing

Consumer perception further impacts trust.

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Smart Brands Integrate, Spot Trends and Tell Stories on Social

Performance Marketing

It takes more than a crack development team and a robust product to be revolutionary.

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Pairing Declared Data With Social Sentiment for Marketing Mastery

Performance Marketing

Consumers opt to provide the insights or information requested.

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3 Ways to Make Your Marketing More Customer-Focused

Performance Marketing

Opinion: Here’s what “customer orientation” really means.

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How Social Media Can Help Your Startup Grow

Performance Marketing

Opinion: To increase your audience, go where the people are.

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4 Ways to Use Social to Enhance Your Integrated Marketing Campaign

Performance Marketing

Many platforms tell one compelling story.

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How Social Media Actually Boosts Efficiency in an Office Environment

Performance Marketing

Employees who take quick breaks can decrease stress and increase morale.

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Have We Underestimated the Power of the Hashtag?

Performance Marketing

They have sometimes been considered dorky or, worse, spammy.

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Why Your Multichannel Approach Isn’t Working (And How to Fix It)

Performance Marketing

Opinion: The people handling each segment belong to separate entities.