3 Ways to Make Your Marketing More Customer-Focused

Opinion: Here’s what 'customer orientation' really means

The customer may not always be right, but not bringing the customer into the fold is always wrong gustavofrazao/iStock

“The customer is always right” gained popularity as a catchphrase at the turn of the 20th century, when department stores were beginning to fight each other for market share. Presenting a “very generous attitude” toward customers was understood to be the way to a customer’s heart, and various retailers—from Marshall Field’s to Sears Roebuck & Co.—took it upon themselves to show customers they were the most gracious.

@MaryCLong maryclong@digitalmediaghost.com Mary C. Long is Chief Ghost at Digital Media Ghost. She writes about everything online and is published widely, with a focus on privacy concerns, specifically social sabotage.