Smart Brands Integrate, Spot Trends and Tell Stories on Social

It takes more than a crack development team and a robust product to be revolutionary

The brand landscape is littered with countless examples of products that sparkled and faded—or just faded—while other companies have blazed a trail that keeps them on solid footing in their core space while attracting entirely new audiences. It takes more than a crack development team and a robust product to be revolutionary, although neither of those hurt.