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The brand landscape is littered with countless examples of products that sparkled and faded—or just faded—while other companies have blazed a trail that keeps them on solid footing in their core space while attracting entirely new audiences. It takes more than a crack development team and a robust product to be revolutionary, although neither of those hurt.
Here’s the truth: Most brands that have consistently been on the leading edge know that it’s not about shortcutting the hard work, but about leveraging a calculated risk without losing their identity.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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