Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
The brand landscape is littered with countless examples of products that sparkled and faded—or just faded—while other companies have blazed a trail that keeps them on solid footing in their core space while attracting entirely new audiences. It takes more than a crack development team and a robust product to be revolutionary, although neither of those hurt.