Although the world is becoming more digital by the day, experiential marketing is gaining newfound momentum. While consumers are used to gathering information and making connections via electronic means, nothing can quite take the place of face-to-face contact.
In fact, Freeman chief marketing officer Chris Cavanaugh says that marketers believe brand experiences build loyalty: “We found that almost 60 percent of CMOs said they valued brand experience for its ability to create ongoing relationships with key audiences.
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