Why Your Multichannel Approach Isn’t Working (And How to Fix It)

Opinion: The people handling each segment belong to separate entities

Companies need to strengthen relationships both internally and externally bubaone/iStock

95 percent of marketers realize that multichannel strategies are important for targeting customers. It’s puzzling, then, that only 14 percent of them are integrating their approach across every channel, according to The Multichannel Reality report by Econsultancy and Adobe.

@MaryCLong maryclong@digitalmediaghost.com Mary C. Long is Chief Ghost at Digital Media Ghost. She writes about everything online and is published widely, with a focus on privacy concerns, specifically social sabotage.