4 Ways to Use Social to Enhance Your Integrated Marketing Campaign

Many platforms tell one compelling story

Integrated social efforts exist to drive interactions and engagement with consumers stockce/iStock

As a concept, integrated marketing has made its way from crawling to running, being picked up by brands as a method of storytelling through consistency. And it’s a smart move: Kantar Millward Brown’s report, AdReaction: The Art of Integration, found that consumers overwhelmingly believed that integrated marketing campaigns help build brands, with 65 percent having a positive sentiment toward them.

@MaryCLong maryclong@digitalmediaghost.com Mary C. Long is Chief Ghost at Digital Media Ghost. She writes about everything online and is published widely, with a focus on privacy concerns, specifically social sabotage.