As a concept, integrated marketing has made its way from crawling to running, being picked up by brands as a method of storytelling through consistency. And it’s a smart move: Kantar Millward Brown’s report, AdReaction: The Art of Integration, found that consumers overwhelmingly believed that integrated marketing campaigns help build brands, with 65 percent having a positive sentiment toward them.
4 Ways to Use Social to Enhance Your Integrated Marketing Campaign
Many platforms tell one compelling story
