Have We Underestimated the Power of the Hashtag?

They have sometimes been considered dorky or, worse, spammy

Hashtags, those little “pound symbols” accompanying a caption, post, or photo, have become as commonplace as emojis. And their ubiquity has made them incredibly effective: Tweets with hashtags earn twice as much engagement, and one study showed that Instagram posts with hashtags saw a 70 percent increase in likes compared with hashtag-free posts.