Have We Underestimated the Power of the Hashtag?

They have sometimes been considered dorky or, worse, spammy

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Hashtags, those little “pound symbols” accompanying a caption, post, or photo, have become as commonplace as emojis. And their ubiquity has made them incredibly effective: Tweets with hashtags earn twice as much engagement, and one study showed that Instagram posts with hashtags saw a 70 percent increase in likes compared with hashtag-free posts.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...