How the Pandemic Changed Ulta Beauty's Digital Strategy

Flexibility and a focus on fans

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

If Ulta Beauty’s marketers have learned anything during the pandemic it’s that their digital sales channels must be part of an ecosystem not siloed away.

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