The Trade Desk and LiveRamp Team to Forge Post-Cookie Solutions

Mediaweek

Unified ID 2.0 will be made available to publishers through the SaaS company’s Authenticated Identity Infrastructure.


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Why Clients Are Rethinking Their Agency Partnerships Right Now

Mediaweek

Delays earlier in the year and the pandemic have prompted reassessment of agency-client relationships.

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Disney Puts Streaming Center Stage in Major Restructure

Mediaweek

Kareem Daniels will helm a new media and entertainment distribution group, which includes ad sales oversight.

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Adweek Podcast: Ocean Spray’s Dreamy Timing on the Dreams TikTok

Brand Marketing

How Ocean Spray timed its response to the viral Dreams TikTok.

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Linda Yaccarino Adds Local Ad Sales Purview, New Data Strategy Unit in Expanded NBCU Role

Mediaweek

Linda Yaccarino has been promoted to chairman of global advertising and partnerships at NBCUniversal.

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HBO Max’s Secret to Viral TikToks: Letting Their Interns Run the Account

Mediaweek

Five college students have been running the HBO Max's TikTok account since July.

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How Disney—and Others—Could Reimagine Bundles for the Future

Voice

Disney could take another look at packaging its offerings a la Amazon.

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Slack’s New Spot Celebrates the Range of Remote Work Situations Beyond the Home

Mediaweek

The workplace chat app has shifted its focus from "working from home" to "working from wherever."

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Key Takeaways From Congress’ Digital Competition Report

Programmatic

As U.S. antitrust watchdogs find Amazon, Apple, Facebook and Google anticompetitive, does this mean a Big Tech breakup is imminent?

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Disney’s Soul Will Debut on Disney+ Instead of in Movie Theaters

Mediaweek

Another Disney movie that had been scheduled for a theatrical release, Soul, is instead moving to the company's streaming service, Disney+.