How Salesforce Is Undergoing a Digital Transformation The pace and scale of companies overhauling their tech has accelerated amid the pandemic. 
Brands Are Taking a Stance With Their Media Dollars and Coming Out Ahead
Brand Marketing
Unilever is investing with purpose and changing the consumer dialogue.
How the Pandemic Changed Ulta Beauty’s Digital Strategy
The beauty retailer's top marketers discuss how the brand switched to a more flexible strategy.
How the Pandemic Accelerated a Transformation Across Connected TV
The Covid-19 pandemic accelerated ad spend as brands gravitated to the space.
What’s Next for PRAM as Ad Targeting Fundamentally Changes?
What's next for PRAM as Apple and Google change the rules on ad targeting?
Consumers Are Split on What Media Platforms Should Do With Their Data
Media
Plus, how they feel about paying for content according to a new Adweek-Harris Poll survey.
Walmart’s Saleel Sathe Explains How the Country’s Biggest Retailer Aims to Get Even Bigger
It begins with the shopper—all 150 million of them.
How Brands and Agencies Are Navigating Relationships During—and Coming Out of—the Pandemic
Adweek partnered with Harris Poll to survey Mediaweek attendees on the latest industry trends.
Professor Scott Galloway’s Mediaweek Talk Pulled No Punches—Especially When It Came to Big Tech
The NYU instructor also implored attendees to get the Covid-19 vaccine.
Google Shelves Fledge Trials Until Late 2021
Sources doubt truly scaled Privacy Sandbox experiments will take place this year.
Facebook’s Revenue Chief David Fischer Reflects on His Tenure
Facebook’s chief revenue officer David Fischer announced two weeks ago that he is departing the company after 11 years. The former Google executive joined Facebook in 2010 to build out [...]
