Disney Puts Streaming Center Stage in Major Restructure Kareem Daniels will helm a new media and entertainment distribution group, which includes ad sales oversight. 
Adweek Podcast: Ocean Spray’s Dreamy Timing on the Dreams TikTok
How Ocean Spray timed its response to the viral Dreams TikTok.
Linda Yaccarino Adds Local Ad Sales Purview, New Data Strategy Unit in Expanded NBCU Role
Linda Yaccarino has been promoted to chairman of global advertising and partnerships at NBCUniversal.
HBO Max’s Secret to Viral TikToks: Letting Their Interns Run the Account
TV / Video
Five college students have been running the HBO Max's TikTok account since July.
How Disney—and Others—Could Reimagine Bundles for the Future
Programmatic
Disney could take another look at packaging its offerings a la Amazon.
Slack’s New Spot Celebrates the Range of Remote Work Situations Beyond the Home
Brand Marketing
The workplace chat app has shifted its focus from "working from home" to "working from wherever."
Key Takeaways From Congress’ Digital Competition Report
Programmatic
As U.S. antitrust watchdogs find Amazon, Apple, Facebook and Google anticompetitive, does this mean a Big Tech breakup is imminent?
Disney’s Soul Will Debut on Disney+ Instead of in Movie Theaters
TV / Video
Another Disney movie that had been scheduled for a theatrical release, Soul, is instead moving to the company's streaming service, Disney+.
Aidy Bryant Reminds Us of the (Political) Power of Jingles
Agencies
Aidy Bryant takes jingle requests to fundraise.
5 Tweets From the 2020 Presidential Candidates That Drove the Most Engagement
Digital
Trump and Biden's Twitter activity tells us what messaging the public engages with most.
Jean-Paul Colaco Named WarnerMedia Ad Sales Chief After 15-Month Search
The WarnerMedia ad sales chief role, which has been vacant for more than a year, has finally been filled. Jean-Paul “JP” Colaco has been hired for the new role, WarnerMedia said today.
CBS Sets First-Ever Companywide Brand Refresh to ‘Become Relevant to Today’
CBS is implementing its first company-wide brand refresh ever, as it looks to embrace the changing media landscape.
HBO Max Warns ‘Don’t Stream Alone’ in Inaugural Halloween Marketing Push
TV / Video
HBO's broad-based Halloween campaign encouraging co-viewing includes social watch parties through October.
Starz’s Battle Cry in First-Ever Debate Ad: ‘Fight Like a Woman’
Starz has purchased its first-ever debate ad, to promote its limited series, The Spanish Princess, with a charged message aimed at viewers: “Fight Like a Woman.”
How a Creepy Alexa Moment Prompted Fox’s New Series About AI Run Amok
‘This thing can actually start talking to my children on its own. What else could it be saying?’
Former Warner Bros. TV Exec Susan Rovner Joins NBCU as Entertainment Programming Chief
TV / Video
Former Warner Bros. TV president Susan Rovner, who left that company Oct. 2, is going to NBCUniversal to head up entertainment content for all platforms.
An AI Created This Unsettling Trailer for Fox’s Show About an Evil AI
To market its new series about an evil artificial intelligence creation threatening society, Fox commissioned a trailer created by—an actual AI.
Twitter Addresses Controversy Over How Photos Are Cropped in Tweets
Diversity, Equity and Inclusion
The social network said analyses of its machine learning system found no racial or gender bias.
As US Market Saturates, Streamers Set Their Sights on Global Expansion
TV / Video
International growth opportunities are big for streaming services, but they come with licensing and localization challenges.
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