As Quibi prepares to speak with advertisers about commitments in its second year, experts say the streamer has an uphill battle ahead. Getty Images

This is a Profile

There’s No NewFronts West This Year, but the IAB Is Still Holding a Big Fall Industry Event

Mediaweek

Next week’s Reach Conference was borne out of agency conversations during the virutal NewFronts.


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Scripps Buys ION Media for $2.65 Billion, Dramatically Expanding TV Footprint

Mediaweek

The E.W. Scripps Company is pushing further into the national TV networks business, buying ION Media for $2.65 billion.

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Chris Rock on Joining Fargo and Avoiding ‘the Eddie Murphy Handbook’ for Black Comics

Mediaweek

Chris Rock and Noah Hawley talk about making Season 4 of Fargo, which premieres Sunday.

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CNN Shuts Down Its BuzzFeed-Esque Great Big Story After 5 Years

Mediaweek

After five years, it’s the end of the line for Great Big Story, CNN’s digital video attempt at wooing the same urban millennials who had once flocked to Buzzfeed, Vox Media and Vice Media.

This is a Profile

Sarah Jessica Parker Narrates This Stunning Short Film About Pandemic Loneliness

Mediaweek

A side project started by two creatives is now running as PSA for a mental health nonprofit.

This is a Profile

Despite a Constant State of Crisis, Media Buyers Still Show Interest in TikTok

Mediaweek

Company communication aside, advertisers are interested in the platform's growth.

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Netflix Rolls Out First Global Brand Campaign to Continue Originals Momentum

Mediaweek

Netflix's first global brand campaign, One Story Away, has been in the works for nearly a year.

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Verizon CEO Hans Vestberg to Give Opening Keynote at CES 2021

Programmatic

The annual conference, held in January, will be completely virtual for the first time.

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Cindy Holland Exits in Netflix Shakeup, Bela Bajaria Named Head of Global TV

Mediaweek

Cindy Holland will exit Netflix next month in a major television shakeup, as Bela Bajaria is named head of global TV.

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Facebook Watch Now Has Over 1.25 Billion Monthly Visitors

Mediaweek

The social network outlined updates for both viewers and content creators.

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The Umbrella Academy, Shameless Top Most-Watched Streaming Shows

Mediaweek

The Umbrella Academy was the most-streamed U.S. show in early August, as Nielsen rolls out a weekly top 10 streaming list.

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Only 9% of Ad Buyers Have a Clear Budget for Next Year

Mediaweek

Advertising spend in traditional media will continue to fall, according to the IAB.

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Ben & Jerry’s and Vox Are Launching a Podcast Exploring America’s Racist History

Brand Marketing

The podcast, titled Who We Are: A Chronicle of Racism in America, is based on Jeffrey Robinson's acclaimed presentation of the same name.

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Condé Nast Taps Dawn Davis as Bon Appétit’s New Editor in Chief

Mediaweek

She will be the first Black woman to lead the 64-year-old publication.

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Most of NBC’s Scripted Dramas Plan a November Return

Mediaweek

But several shows, including Brooklyn Nine-Nine, won't return until 2021.

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CBS Fleshes Out Fall Schedule With Programming From CBS All Access, Pop and Spectrum

Mediaweek

Returning series could air on the network as soon as November, based on current production schedules.

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WarnerMedia and Xandr Create Private Marketplace for Political Advertisers

Mediaweek

This follows yet another leadership change for AT&T's ad-tech company.

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Media Organizations Want Better Payment Terms With Apple

Mediaweek

Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much.

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Defector Media Goes Subscription-First in a Fluctuating Digital Market

Mediaweek

The website made up of mostly former Deadspin staffers will launch in September.