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Why Clients Are Rethinking Their Agency Partnerships Right Now

Mediaweek

Delays earlier in the year and the pandemic have prompted reassessment of agency-client relationships.


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Disney Puts Streaming Center Stage in Major Restructure

TV / Video

Kareem Daniels will helm a new media and entertainment distribution group, which includes ad sales oversight.

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Adweek Podcast: Ocean Spray’s Dreamy Timing on the Dreams TikTok

Adweek Podcasts

How Ocean Spray timed its response to the viral Dreams TikTok.

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Linda Yaccarino Adds Local Ad Sales Purview, New Data Strategy Unit in Expanded NBCU Role

Mediaweek

Linda Yaccarino has been promoted to chairman of global advertising and partnerships at NBCUniversal.

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HBO Max’s Secret to Viral TikToks: Letting Their Interns Run the Account

TV / Video

Five college students have been running the HBO Max's TikTok account since July.

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How Disney—and Others—Could Reimagine Bundles for the Future

Programmatic

Disney could take another look at packaging its offerings a la Amazon.

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Slack’s New Spot Celebrates the Range of Remote Work Situations Beyond the Home

Mediaweek

The workplace chat app has shifted its focus from "working from home" to "working from wherever."

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Key Takeaways From Congress’ Digital Competition Report

Programmatic

As U.S. antitrust watchdogs find Amazon, Apple, Facebook and Google anticompetitive, does this mean a Big Tech breakup is imminent?

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Disney’s Soul Will Debut on Disney+ Instead of in Movie Theaters

TV / Video

Another Disney movie that had been scheduled for a theatrical release, Soul, is instead moving to the company's streaming service, Disney+.

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Aidy Bryant Reminds Us of the (Political) Power of Jingles

Agencies

Aidy Bryant takes jingle requests to fundraise.

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5 Tweets From the 2020 Presidential Candidates That Drove the Most Engagement

Digital

Trump and Biden's Twitter activity tells us what messaging the public engages with most.

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Jean-Paul Colaco Named WarnerMedia Ad Sales Chief After 15-Month Search

Mediaweek

The WarnerMedia ad sales chief role, which has been vacant for more than a year, has finally been filled. Jean-Paul “JP” Colaco has been hired for the new role, WarnerMedia said today.

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CBS Sets First-Ever Companywide Brand Refresh to ‘Become Relevant to Today’

Mediaweek

CBS is implementing its first company-wide brand refresh ever, as it looks to embrace the changing media landscape.

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HBO Max Warns ‘Don’t Stream Alone’ in Inaugural Halloween Marketing Push

Mediaweek

HBO's broad-based Halloween campaign encouraging co-viewing includes social watch parties through October.

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Starz’s Battle Cry in First-Ever Debate Ad: ‘Fight Like a Woman’

Mediaweek

Starz has purchased its first-ever debate ad, to promote its limited series, The Spanish Princess, with a charged message aimed at viewers: “Fight Like a Woman.”

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How a Creepy Alexa Moment Prompted Fox’s New Series About AI Run Amok

Mediaweek

‘This thing can actually start talking to my children on its own. What else could it be saying?’

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Former Warner Bros. TV Exec Susan Rovner Joins NBCU as Entertainment Programming Chief

Mediaweek

Former Warner Bros. TV president Susan Rovner, who left that company Oct. 2, is going to NBCUniversal to head up entertainment content for all platforms.

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An AI Created This Unsettling Trailer for Fox’s Show About an Evil AI

Mediaweek

To market its new series about an evil artificial intelligence creation threatening society, Fox commissioned a trailer created by—an actual AI.

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Twitter Addresses Controversy Over How Photos Are Cropped in Tweets

Diversity, Equity and Inclusion

The social network said analyses of its machine learning system found no racial or gender bias.