The Trade Desk and LiveRamp Team to Forge Post-Cookie Solutions Unified ID 2.0 will be made available to publishers through the SaaS company’s Authenticated Identity Infrastructure. 
Publishers and Media Buyers Seek Greater Transparency in Brand Safety Measures
A turbulent year has challenged the industry.
Why Clients Are Rethinking Their Agency Partnerships Right Now
Delays earlier in the year and the pandemic have prompted reassessment of agency-client relationships.
Disney Puts Streaming Center Stage in Major Restructure
Kareem Daniels will helm a new media and entertainment distribution group, which includes ad sales oversight.
Adweek Podcast: Ocean Spray’s Dreamy Timing on the Dreams TikTok
Brand Marketing
How Ocean Spray timed its response to the viral Dreams TikTok.
Linda Yaccarino Adds Local Ad Sales Purview, New Data Strategy Unit in Expanded NBCU Role
Linda Yaccarino has been promoted to chairman of global advertising and partnerships at NBCUniversal.
HBO Max’s Secret to Viral TikToks: Letting Their Interns Run the Account
Five college students have been running the HBO Max's TikTok account since July.
How Disney—and Others—Could Reimagine Bundles for the Future
Disney could take another look at packaging its offerings a la Amazon.
Slack’s New Spot Celebrates the Range of Remote Work Situations Beyond the Home
The workplace chat app has shifted its focus from "working from home" to "working from wherever."
Key Takeaways From Congress’ Digital Competition Report
As U.S. antitrust watchdogs find Amazon, Apple, Facebook and Google anticompetitive, does this mean a Big Tech breakup is imminent?
Disney’s Soul Will Debut on Disney+ Instead of in Movie Theaters
Another Disney movie that had been scheduled for a theatrical release, Soul, is instead moving to the company's streaming service, Disney+.
