There’s No NewFronts West This Year, but the IAB Is Still Holding a Big Fall Industry Event Next week’s Reach Conference was borne out of agency conversations during the virutal NewFronts. 
Scripps Buys ION Media for $2.65 Billion, Dramatically Expanding TV Footprint
The E.W. Scripps Company is pushing further into the national TV networks business, buying ION Media for $2.65 billion.
Chris Rock on Joining Fargo and Avoiding ‘the Eddie Murphy Handbook’ for Black Comics
Chris Rock and Noah Hawley talk about making Season 4 of Fargo, which premieres Sunday.
CNN Shuts Down Its BuzzFeed-Esque Great Big Story After 5 Years
After five years, it’s the end of the line for Great Big Story, CNN’s digital video attempt at wooing the same urban millennials who had once flocked to Buzzfeed, Vox Media and Vice Media.
Sarah Jessica Parker Narrates This Stunning Short Film About Pandemic Loneliness
A side project started by two creatives is now running as PSA for a mental health nonprofit.
Despite a Constant State of Crisis, Media Buyers Still Show Interest in TikTok
Company communication aside, advertisers are interested in the platform's growth.
Netflix Rolls Out First Global Brand Campaign to Continue Originals Momentum
Netflix's first global brand campaign, One Story Away, has been in the works for nearly a year.
Verizon CEO Hans Vestberg to Give Opening Keynote at CES 2021
Programmatic
The annual conference, held in January, will be completely virtual for the first time.
Cindy Holland Exits in Netflix Shakeup, Bela Bajaria Named Head of Global TV
Cindy Holland will exit Netflix next month in a major television shakeup, as Bela Bajaria is named head of global TV.
Facebook Watch Now Has Over 1.25 Billion Monthly Visitors
The social network outlined updates for both viewers and content creators.
The Umbrella Academy, Shameless Top Most-Watched Streaming Shows
The Umbrella Academy was the most-streamed U.S. show in early August, as Nielsen rolls out a weekly top 10 streaming list.
Only 9% of Ad Buyers Have a Clear Budget for Next Year
Advertising spend in traditional media will continue to fall, according to the IAB.
Ben & Jerry’s and Vox Are Launching a Podcast Exploring America’s Racist History
Brand Marketing
The podcast, titled Who We Are: A Chronicle of Racism in America, is based on Jeffrey Robinson's acclaimed presentation of the same name.
Condé Nast Taps Dawn Davis as Bon Appétit’s New Editor in Chief
She will be the first Black woman to lead the 64-year-old publication.
Most of NBC’s Scripted Dramas Plan a November Return
But several shows, including Brooklyn Nine-Nine, won't return until 2021.
CBS Fleshes Out Fall Schedule With Programming From CBS All Access, Pop and Spectrum
Returning series could air on the network as soon as November, based on current production schedules.
WarnerMedia and Xandr Create Private Marketplace for Political Advertisers
This follows yet another leadership change for AT&T's ad-tech company.
Media Organizations Want Better Payment Terms With Apple
Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much.
Defector Media Goes Subscription-First in a Fluctuating Digital Market
The website made up of mostly former Deadspin staffers will launch in September.
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