AB InBev and Dentsu joined Adweek’s Mediaweek event to talk about how the two are best measuring audience engagement. Adweek

How Salesforce Is Undergoing a Digital Transformation

Mediaweek

The pace and scale of companies overhauling their tech has accelerated amid the pandemic.


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Brands Are Taking a Stance With Their Media Dollars and Coming Out Ahead

Brand Marketing

Unilever is investing with purpose and changing the consumer dialogue.

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How the Pandemic Changed Ulta Beauty’s Digital Strategy

Performance Marketing

The beauty retailer's top marketers discuss how the brand switched to a more flexible strategy.

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How the Pandemic Accelerated a Transformation Across Connected TV

Mediaweek

The Covid-19 pandemic accelerated ad spend as brands gravitated to the space.

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What’s Next for PRAM as Ad Targeting Fundamentally Changes?

Mediaweek

What's next for PRAM as Apple and Google change the rules on ad targeting?

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Consumers Are Split on What Media Platforms Should Do With Their Data

Media

Plus, how they feel about paying for content according to a new Adweek-Harris Poll survey.

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How Brands and Agencies Are Navigating Relationships During—and Coming Out of—the Pandemic

Mediaweek

Adweek partnered with Harris Poll to survey Mediaweek attendees on the latest industry trends.

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Professor Scott Galloway’s Mediaweek Talk Pulled No Punches—Especially When It Came to Big Tech

Mediaweek

The NYU instructor also implored attendees to get the Covid-19 vaccine.

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Google Shelves Fledge Trials Until Late 2021

Mediaweek

Sources doubt truly scaled Privacy Sandbox experiments will take place this year.

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Facebook’s Revenue Chief David Fischer Reflects on His Tenure

Mediaweek

Facebook’s chief revenue officer David Fischer announced two weeks ago that he is departing the company after 11 years. The former Google executive joined Facebook in 2010 to build out [...]