How the Pandemic Changed Ulta Beauty’s Digital Strategy

Flexibility and a focus on fans

Ulta Beauty joined Adweek's Mediaweek event to discuss how the digital world evolved during the pandemic.
Ulta Beauty joined Adweek's Mediaweek event to discuss how the digital world evolved during the pandemic. Adweek

If Ulta Beauty’s marketers have learned anything during the pandemic it’s that their digital sales channels must be part of an ecosystem not siloed away.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.