How the Pandemic Changed Ulta Beauty's Digital Strategy

Flexibility and a focus on fans

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.


If Ulta Beauty’s marketers have learned anything during the pandemic it’s that their digital sales channels must be part of an ecosystem not siloed away.

“Brands are so much more than the products they sell,” said Christine White, senior director of media and content strategy for Ulta Beauty. “Our consumers are out there every day, coming to us with how they want to connect with us,” White added.

The retailer’s three top marketers explained their pandemic sales strategy to Adweek’s Shannon Miller during a Mediaweek session Thursday.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in