General

Twitter Places Its Content Partnerships BET on Kay Madati

Prior to BET, Kay Madati worked for Facebook

By David Cohen

September 12, 2017

Twitter has its replacement for former vice president of global media Ross Hoffman: BET executive vp of digital media Kay Madati.

The Business of Marketing

Don't miss The Business of Marketing podcast featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

Recommended articles
Related Articles

Performance Marketing

Twitter Defended Its Inaction on Trump’s ‘Nuclear Button’ Tweet

By David Cohen

Performance Marketing

Can Pages Save Facebook Stories?

By David Cohen

Performance Marketing

The Facebook Connectivity Team Is on Its Way to Puerto Rico

By David Cohen

Performance Marketing

Now Facebook Is Testing Colored Comments, Too

By David Cohen

Microlearning
View All


Understanding How Social Values Can Help Brands Build Trust and Make Connections


How to Use Video at Every Stage of the Customer Journey


Connected TV Enables Effective Audience-First Advertising


Subscriber Onboarding and Engagement Done Right

You Might Like


The Metaverse Explained

By Dept


Creator Karen X Shares Her Secret to Successful Brand Partnerships

By Guia Golden


Your Complete Guide to CTV Audience Data

By MNTN


The Keys to Optimizing Your Next Digital Campaign

By Similarweb