Twitter Just Released Several Direct Message APIs and Announced Plans to Unify Its API Platform

The aim is for businesses 'to deliver faster, richer and more engaging human- and bot-powered customer service, marketing and engagement experiences'

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Facebook isn’t the only social network beefing up the customer-service functionality of its chat bots, as Twitter Thursday announced the launch of several direct message application-programming interfaces to enable developers to build out more robust customer-service tools.

Group product manager Ian Cairns said in a blog post that the new DM APIs are aimed at allowing developers to enhance not only DMs, but also the entire Twitter platform, including public tweets, with an eye toward giving businesses the ability “to deliver faster, richer and more engaging human- and bot-powered customer service, marketing and engagement experiences.”

Cairns

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