Twitter Just Released Several Direct Message APIs and Announced Plans to Unify Its API Platform

The aim is for businesses 'to deliver faster, richer and more engaging human- and bot-powered customer service, marketing and engagement experiences'

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Facebook isn’t the only social network beefing up the customer-service functionality of its chat bots, as Twitter Thursday announced the launch of several direct message application-programming interfaces to enable developers to build out more robust customer-service tools.

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