Facebook announced updates to its Messenger Platform that give developers greater flexibility in configuring their chat bots to handle updates on shipping and reservations, as well as issue resolution.
Product manager Salahuddin Choudhary announced the updates in a blog post, saying that developers can now use Messenger Platform’s generic template in those cases, as well as plain text in the case of issue resolution, beyond the current 24-hour window in the platform’s policy.
Choudhary stressed that all conversations between businesses and users must be initiated by the latter, and that the new use cases introduced Wednesday cannot be used for promotional content.
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