Twitter Has a Courtside Seat to March Madness

Duke, North Carolina dominated the social network during the regular season

Have you filled out your bracket(s) yet? Enterline Design Services LLC/iStock

The 2017-18 NCAA Men’s Division I Basketball Championship tournament tips off Tuesday night, and Twitter is ready for the madness.

The social network teamed up with the NCAA and Turner Sports on several custom hashtag-triggered emojis:

ESPN will also livestream 12-hour show Fitz’s Big Basketball Binge-A-Thon Bonanza starting Thursday (March 15) at noon ET. The show will be hosted by the sports network’s Jason Fitz and cover the tournament’s entire first full day. It can be viewed here or via @ESPN.

Finally, Twitter shared some of its biggest moments during the season.

The most-tweeted-about games were:

  1. Duke University at Michigan State University, Nov. 14
  2. University of North Carolina at Duke, March 9
  3. Duke at North Carolina, Feb. 8

The most-tweeted-about moments were:

  1. Duke’s Grayson Allen hits a three-pointer late in the second half of a victory over Michigan State (Nov. 14)
  2. North Carolina holds on to defeat Duke (Feb. 8)
  3. North Carolina beats Duke to advance to the Atlantic Coast Conference title game (March 9)

The most-mentioned players this season were:

  1. Trae Young, University of Oklahoma
  2. Allen
  3. Michael Porter Jr., University of Missouri

And the most-tweeted-about teams were:

  1. Duke
  2. North Carolina
  3. University of Kansas

The most-talked-about teams that were snubbed by the selection committee were:

  1. University of Southern California
  2. Oklahoma State University
  3. University of Notre Dame

Potential No. 12 seed upsets of No. 5 seeds, by mentions:

  1. Davidson College over University of Kentucky
  2. New Mexico State University over Clemson University
  3. South Dakota State University over Ohio State University
  4. California State University Fullerton over Purdue University

The bracket regions, in order of buzz, were:

  1. West Region
  2. South Region
  3. East Region
  4. Midwest Region

Finally, the most viral tweets from Selection Sunday were: David Cohen is editor of Adweek's Social Pro Daily.