Twitter Tuesday rolled out an online application process for verified accounts, giving individuals and organizations the chance to join the social network’s nearly 187,000 accounts with the blue badge icon.
Verified accounts launched on Twitter in 2009, but there was previously no way for account holders to request verification.
Twitter said the verification application will be available globally later this week, offering as examples of potential verified accounts those in categories such as music, television, film, fashion, government, politics, religion, journalism, media, sports and business.
More information is available via Twitter’s Help Center, which stated that necessary information includes:
- Verified phone number
- Confirmed email address
- Profile photo
- Birthday (for accounts for people, not companies, brands or organizations)
- Website URL
- Tweets set to public
The Help Center page also listed the following characteristics Twitter is seeking in determining whether to verify an account:
- If the account belongs to a person, the name reflects the real or stage name of the person.
- If the account is a corporation or company account, the name reflects the real name of the corporation or company.
- The profile and/or header photo reflects the person, the corporation’s branding or the company’s branding.
- If the account is a corporate or company account, the email address associated with the account is a corporate or company email address.
Finally, the social network provided details on additional information that will likely be sought during the process:
- We’ll ask you to tell us why we should verify an account. If the account represents a person, we want to understand their impact in their field. If it represents a corporation or company, let us know their mission.
- When providing URLs to support your request, choose sites that help express the account holder’s newsworthiness or relevancy in their field.
- We may request that you scan and upload a legible copy of your government-issued ID (such as a passport or driver’s license) to confirm your identity.
Twitter vice president of user services Tina Bhatnagar said in a release that @CDCgov (Centers for Disease Control and Prevention) was one of the first verified Twitter accounts, joined by @NASAArmstrong (Armstrong Flight Research Center), @KimKardashian (Kim Kardashian West), @Oprah (Oprah Winfrey), @MilwaukeePolice (Milwaukee Police Department), @SF311 (San Francisco 311) and @TonyHawk (Tony Hawk), and she added:
We want to make it even easier for people to find creators and influencers on Twitter so it makes sense for us to let people apply for verification. We hope opening up this application process results in more people finding great, high-quality accounts to follow, and for these creators and influencers to connect with a broader audience.
Readers: What are your thoughts on Twitter’s new application process for verified accounts?