Twitter and YouTube Rethink Verification, Causing Problems for Content Creators and Brands

That elusive blue checkmark can threaten partnerships

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The coveted checkmark debuted on social media profiles when Twitter introduced its verification process in 2009, but 10 years later, users are still trying to reach an understanding of how the process works for some platforms.

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This story first appeared in the Oct. 21, 2019, issue of Adweek magazine. Click here to subscribe.