Twitch Begins Beta-Testing Multiplayer Ads

Livestream viewers see the same ad and vote in related polls

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Streaming platform Twitch began beta-testing a new interactive ad offering this week, multiplayer ads.

All viewers of a livestream will see the same ad, followed by a poll related to the ad. Each vote in that poll unlocks bits—virtual goods that financially support streamers on the platform—for the creator of the livestream and boosts engagement for brands and creators.

Twitch said multiplayer ads build on shared experiences within livestreams, creating more engagement, and provide advertisers with information on the preferences of participants.

The platform explained in a help post, “Multiplayer ads are a new type of interactive video ad currently in closed beta.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in