Frank’s RedHot Boneless Chicken Bites, New Swae Lee Track to Debut on the Same Twitch Livestream

The hot sauce brand teamed up with Triller, esports brand XSET

Snacks for gamers? Frank's RedHot

Frank’s RedHot teamed up with Triller and esports brand XSET on a Twitch gaming livestream.

The event was created to promote the releases of new song “Dance Like No One’s Watching” from artist Swae Lee and new boneless chicken bites from Frank’s RedHot.

Franks RedHot/Triller/XSET

The livestream will begin at approximately 4 p.m. PT/7 p.m. ET Thursday (Oct. 22) on the XSET Twitch account and feature Lee and popular gamers competing against each other in Fall Guys, Fortnite and Madden NFL 21 from one of Triller’s influencer houses in Los Angeles, inspired by the hot sauce brand.

Participants will also be snacking on Frank’s new Boneless Buffalo Chicken Bites, Buffalo Chicken Dip and Original Boneless Chicken Bites.

Other elements will be part of the livestream, including the kickoff of a fan challenge on Triller. David Cohen is editor of Adweek's Social Pro Daily.