Tumblr Launches In-House Ad Agency

Tumblr is joining the ranks with YouTube in using its social network to leverage creators and make them money, and maybe even Michelle Phan famous. Today it launched the Creatrs Network, an agency that will select Tumblr users that are onto something and help them connect with brands

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tumblr creatr 600x400Tumblr is joining the ranks with YouTube in using its social network to leverage creators and make them money, and maybe even Michelle Phan famous. Today it launched the Creatrs Network, an agency that will select Tumblr users that are onto something and help them connect with brands.

Wired reported:

For Tumblr, this will also become a revenue stream. Now, rather than simply offering brands tools like sponsored posts and entrusting the brands themselves to come up with the ads, Tumblr can connect brands with the people who will make that content, as well.

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