Will the Change in Format Alienate Tumblr's Core User Base?
Tumblr’s user base may complain about the changes, but if the site is realigning itself into a video provider, their cries may fall on deaf ears.
It’s been 18 months since Yahoo acquired Tumblr, and it looks like Yahoo is finally getting around to deriving revenue from the service. Just a few weeks ago, Tumblr introduced its new video ads, but some users aren’t in favor of the move toward extracting profit. But are users ever happy, and does it matter if the core audience isn’t in favor of change?
When the acquisition took place, Yahoo CEO Marissa Mayer promised both “Not to screw [Tumblr] up” and that Yahoo would be working with Tumblr to bring advertising to the service.
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