Trolls World Tour Makes a Stop on Snapchat via an AR Lens

Users can transform themselves into their favorite characters

Trolls World Tour debuts on-demand via streaming platforms in the U.S. Friday Universal Pictures/Snapchat

Trolls World Tour may not be heading to movie theaters, as originally planned, but the feature film from DreamWorks Animation and Universal Pictures is making its presence felt on digital and social platforms prior to its release via on-demand via streaming platforms in the U.S. Friday (April 10).

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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