Audio-streaming platforms Pandora and Spotify are being overrun by Trolls.
Trolls World Tour—which was originally intended for theatrical release by DreamWorks Animation and Universal Pictures before the coronavirus pandemic hit—will be released on-demand via streaming platforms in the U.S. Friday, April 10.
Pandora teamed up with Xfinity on custom character mixtapes for each Troll, capturing the “distinct style and personality” of their characters.
The family-friendly playlists are accessible via voice commands for Xfinity subscribers, as well as directly via Pandora. They are:
- Trolls World Tour Soundtrack and More!
- Poppy’s Mixtape (pop music)
- Queen Barb’s Mixtape (rock)
- Tiny Diamond’s Mixtape (hip hop)
- Branch’s Mixtape (edgy pop)
Spotify and Universal Pictures teamed up on a similar initiative that works via the streaming platform’s Harmonizer digital experience.
The campaign incudes audio ads voiced by stars Justin Timberlake (Branch) and Anna Kendrick (Queen Poppy), and the two stars also produced video content to encourage fans to create personalized playlists on Spotify.
Spotify said Harmonizer will let fans turn up the volume dial for each character representing a different musical genre—country, funk, pop, rock and techno—generating a personalized playlist for each user.
People can also click to view the trailer.
Spotify head of ad sales for Europe, the Middle East and Africa Marco Bertozzi said, “We wanted to create something fun and interactive for the ground-breaking release of Trolls World Tour, and our Harmonizer digital experience is exactly that. What’s really exciting is that A-listers Justin Timberlake and Anna Kendrick have voiced dedicated content for this campaign. We know fans are increasingly looking for entertainment and family content at this time, to listen to together, and we’re sure they’ll enjoy harmonizing their own playlist on Spotify.”