To Reverse Declines, Direct Mail Updates Old Methods With Digital Touches

Despite supply issues and increased costs, direct mail is finding ways to be effective and, yes, modern

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Direct mail might seem like the marketing equivalent of the Stone Age, but after taking a hit during the pandemic, practitioners are infusing modern touches into the channel.

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