TikTok Teamed Up With the ASPCA on a National Dog Day Initiative

The app will donate $1 for every video with the #PetBFF hashtag, up to $75,000

man smiling while holding a white and brown bulldog as if it were a baby
Aug. 26 is National Dog Day 4x6/iStock

Every day is National Dog Day in households that include furry friends, but the “official” date is next Monday, Aug. 26, and video-creation application TikTok teamed up with the American Society for the Prevention of Cruelty to Animals on the #PetBFF initiative.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.