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Ask a group of kids where puppies come from, and they'll tell you wondrous stories of frolicking in Puppyland and playing with puppy friends. That's how The Humane Society of the United States begins its latest campaign launching on the glorious holiday that is National Dog Day.
While things start out bright and cheery with the children painting pictures of puppies living the life in high-rise Manhattan puppy condos or in a world full of treats, the spot, created by Rokkan, takes a dark turn.