Kids Tell Sweet Stories About Where Puppies Come From, Only to Break Your Heart

Humane Society continues fight against puppy mills

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

Ask a group of kids where puppies come from, and they'll tell you wondrous stories of frolicking in Puppyland and playing with puppy friends. That's how The Humane Society of the United States begins its latest campaign launching on the glorious holiday that is National Dog Day. 

While things start out bright and cheery with the children painting pictures of puppies living the life in high-rise Manhattan puppy condos or in a world full of treats, the spot, created by Rokkan, takes a dark turn.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in