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When Vine-like mobile video-creation application TikTok proceeds with the biddable advertising option it is currently developing, a report from data insights firm Sensor Tower may very well drive up the price of those bids.
Sensor Tower founder Oliver Yeh said in a blog post that TikTok—including light versions of the app and regional variations—surpassed 1 billion installs globally via the iTunes App Store and Google Play, which does not factor in Android installs in China.
According to Sensor Tower, TikTok was downloaded 663 million times in 2018, trailing Facebook’s 711 million but far exceeding Instagram’s 444 million.
TikTok was the No.