Biddable Ads Are Coming to TikTok, Opening Up the Popular Platform to More Marketers

Company is also in talks to add better measurement tools

TikTok has a reported 40 million mostly preteen, teen and young adult users in the U.S. Getty Images

TikTok has told agency partners in the U.S. that it is working on a biddable advertising option on the platform, signaling it is looking to further open up to advertisers and their digital dollars.

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@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.