General

Biddable Ads Are Coming to TikTok, Opening Up the Popular Platform to More Marketers

Company is also in talks to add better measurement tools

TikTok has a reported 40 million mostly preteen, teen and young adult users in the U.S.Getty Images
Headshot of Kelsey Sutton
By Kelsey Sutton

February 21, 2019

TikTok has told agency partners in the U.S. that it is working on a biddable advertising option on the platform, signaling it is looking to further open up to advertisers and their digital dollars.

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Headshot of Kelsey Sutton

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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