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TikTok has told agency partners in the U.S. that it is working on a biddable advertising option on the platform, signaling it is looking to further open up to advertisers and their digital dollars.
Two media buyers told Adweek that representatives from TikTok have told them that a biddable option, in which advertisers will be able to bid against one another for the ad impressions they want on a self-managed platform, is in the works. One of the buyers said they expected the biddable option to become available sometime this summer, and both said they expected a biddable platform would come along with more advanced targeting methods and better measurement tools.
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